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Marketing
by
admin
Last updated: September 9, 2025
Marketing Certificate
Features
Direct Marketing (total 20 credits)
Marketing Communication (total 20 credits)
Customer Management (total 18 credits)
Marketing Management (total 22 credits)
Marketing Research (total 20 credits)
Curriculum
5 Sections
16 Lessons
48 Weeks
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Direct Marketing (total 20 credits):
3
1.1
ID 252190: Explain and implement the direct mail production process, Level 4, 6 credits. ID 252215:
1.2
ID 252215: Liaise and interact with direct marketing role players, Level 4, 8 credits.
1.3
ID 252212: Set up mechanisms for response handling, Level 4, 6 credits.
Marketing Communication (total 20 credits):
3
2.1
ID 252192: Demonstrate an understanding and define the nature and role of marketing communications, Level 4, 6 credits.
2.2
ID 252198: Demonstrate an understanding of creative principles of marketing communications, Level 4, 6 credits.
2.3
ID 252219: Describe and apply conceptual processes in a marketing communication context, Level 5, 8 credits.
Customer Management (total 18 credits):
3
3.1
ID 252214: Conduct follow-up with customers to evaluate satisfaction levels, Level 4, 6 credits.
3.2
ID 252196: Describe features, advantages and benefits of products and services, Level 4, 4 credits
3.3
ID 118028: Supervise customer service standards, Level 4, 8 credits.
Marketing Management (total 22 credits):
3
4.1
ID 252213: Carry out marketing administration within agreed parameters, Level 4, 6 credits
4.2
ID 252200: Implement activity plans to meet agreed deadlines, Level 4, 6 credits.
4.3
ID 242819: Motivate and build a team, Level 4, 10 credits.
Marketing Research (total 20 credits):
4
5.1
ID 252207: Attend briefing and return work on deadlines, Level 4, 7 credits.
5.2
ID 252190: Edit, code and capture data, Level 4, 5 credits.
5.3
ID 252205: Follow sampling requirements, Level 4, 5 credits.
5.4
ID 252208: Record raw data, Level 4, 3 credits.
Instructor
admin
2 Students
7 Courses
Free
Student:
1 Student
Lesson:
16 Lessons
Duration:
48 Weeks
Quiz:
0 Quizzes
Level:
Beginner
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